Process Automation @ Uber
Get 50+ cities to onboard drivers using the same process, so engineering could automate it.
Standardization of background check processing, physical shipments of iPhones, document review & email comms.
Launched centralized contractor team for iPhone configuration & distribution
Unlocking the ability for virtual onboarding.
Led user interviews with each city team
Influenced teams to agree to use internal tools in 1 specific way.
A/B tested core driver onboarding email series
Optimized for conversion to first trip (with city based customization) resulting in upwards of a 10pp improvement.